With the idea “Sharing gets you more”, the campaign was designed with different hand(s) holding the TD Aeroplan Visa Infinite Card implying sharing points and perks. Various assets (English & French) were built to focus on sharing while including the broader benefits of the card: 26 In-branch print including more than 75+ window clings, ATM screens, OOH, digital banners, social media posts, trains with a total of 100+ assets.